Market Forté Ltd. | Analytics for More Intelligent Growth.

Key Features

Site Location Analytics Complete decision support profiles instantly for any location based on analytics, your data and market intelligence

Customer Insight Develop valuable intelligence and map content from available customer data

Territory Management Complete functions to define, quantify, edit and visualize franchisee territories, delivery areas or trade areas

Location Selection Quantify and visualize retail locations to identify top locations, measure growth opportunity and know the alternatives as sites are assessed

Business Intelligence Visualize, explore, rank and filter your data to identify insights related to locations and plan growth effectively

Local Market Visuals Review demographics and market conditions visually and get key metrics for any specific area drawn on the map

Custom Maps Produce maps instantly with the specific content you need to make location decisions and greatly enhance site reviews

Location Protection Get the specific details you need both visually and quantitatively to limit cannibalization and protect franchisee territories

Designed for Big Growth

MapleViews is designed to support organizations with thousands of locations, millions of customers, multiple brands, international presence and hundreds of system users. With MapleViews, your data is an enterprise Microsoft SQL Server database, your mapping system is Google Maps, and your reporting is the powerful Tableau business intelligence software. So MapleViews allows you to take advantage of these global leaders as your location planning tools rather than proprietary mapping tools that require special files and few specialists who can support them.

About Market Forté

Market Forté, the developer of MapleViews, is a Toronto-based solution provider founded in 2008 that specializes in helping organizations establish the best locations possible through location modeling, analytics, geographic information systems, spatial database, business intelligence, and advanced decision support systems development. Our experience covers some of the largest organizations across mutliple industries and more than 30 different brands.

Eliot MacDonald BSc,BBA,MA,CMC

Our solutions are designed and delivered by Market Forté's director and principal consultant, Eliot MacDonald, whose qualifications include:

20 years of market planning leadership and related modeling and analytics for major brands, including Canada's largest full-service restaurant company, its largest specialty coffee company, its longest-serving banking corporation, one of the world's largest health care companies, international quick-service restaurants, and several global automobile manufacturers.
Master's degree in Spatial Analysis & Geographic Information Systems.
Certified Management Consultant (CMC) designation.
Bachelor's degree in mathematics
Additional bachelor's degree in business
Master's certificate in project management with more than 10 years managing enterprise market analytics related projects and decision support system implementations.
Expert knowledge of the wide range of third-party data sources relevant to market development planning.
Advanced expertise in statistical modeling, GIS, spatial analysis, data mining, application development, database design, business intelligence, and enterprise decision support systems.